CondÉ NAST
SELF MAGAZINE
VITILIGO | My Way To Well
What is life like with vitiligo? Through live action testimonials from patients and doctors, 2D animation, photography, and audio, PMI collaborated with Condé Nast to help understand what mental, emotional, and physical health looks like for individuals with depigmented skin. Check out the full campaign for Self Magazine!
Condé NAST
SELF MAGAZINE
VITILIGO | My Way To Well
What is life like with vitiligo? Through live action testimonials from patients and doctors, 2D animation, photography, and audio, PMI collaborated with Condé Nast to help understand what mental, emotional, and physical health looks like for individuals with depigmented skin. Check out the full campaign for Self Magazine!
The Skin You're In Explainer
Video • Animation • Web
Vitiligo, a complex autoimmune disorder, is the focus of this animated explainer video designed to provide a comprehensive understanding of the condition. This video delves into the details of vitiligo, offering viewers an in-depth look at the disorder and its impact, through the use of 2D animation.
The Science Behind Vitiligo
Video • Corporate • Web
Vitiligo is an autoimmune disorder characterized by the loss of skin pigmentation, resulting in white patches on various parts of the body. To spread awareness and provide crucial information about this condition, Dr. Erum Ilyas, MD, a board-certified dermatologist, offers her expertise.
Living With Vitiligo: Big Me, Little Me
Video • Testimonial • Social • Web
In an enlightening conversation, Briya, 24, and Vouge, 13, share their personal journeys with vitiligo, offering a candid look into their lives with this autoimmune disorder. Their stories highlight the challenges they face, the resilience they exhibit, and the ways they embrace their unique skin.