l i g h t
p i l l a r s
360 Media Campaign
Broadcast • OOH • Web • Billboard
Utility giant Duquesne Light (DLC) wanted to communicate their commitment of reliability, durability and sustainability to their customers. Our solution was the “Pillars” campaign, a suite of scenes composed from three separate visuals, connected through their compositions. The campaign spanned across billboards, search ads, social, preroll and web. The video had a rate of 90% view-throughs and 5 million impressions per month while the broadcast spot premiered during the Tokyo Olympics to tens of millions of viewers.