An informative and engaging video series telling EQT’s Appalachian Methane Initiative story in a long form explainer style video for web and short form version for social media use.
A dedicated drone operator flew a commercial drone alongside EQT’s flyover and data partner (Bridger Photonics) helicopter, while a commercial crew captured key interviews and B-Roll from the ground.
Impactful customized motion design supported the emissions data to leave the viewing audience with a clear picture of the importance of these initiatives and EQT’s commitment to the task.
Cinematic Helicopter Footage
Anamorphic lenses were used to provide a more cinematic look to the footage.
High impact drone footage was used for aerials and also to capture the helicopter footage, which is a key component to this initiative – providing methane detection (seeing leaks) via an innovative lidar methodology.
COMPETITIVE ADVANTAGE
PMI utilized existing motion design and creative from the large company website overhaul we did in the Fall of 2024 to have brand continuity between video, web and social content.
FUN FACTS
PMI now has Bridger Photonics (located in Bozeman, MT) as a client thanks to this initiative, and we are helping Bridger tell their unique brand story.