Living mighty. Living long. Living fit.
Every person has a different definition of what it means to live well. PMI has worked with GNC to produce content that is as motivated and focused as the people who use their products.
Beyond the Competition
An Addy-Award nominee. This is a body-building mini-film narrated by Jim Manion, President of the NPC & IFBB Pro League.
Live action and snappy motion design in this product-focused ad for GNC Mega Men.