PMI DIGITAL

The New Normal

Perlora Furniture Campaign Featured in Media Post

PMI digital led a campaign utilizing forced perspectives, refraction, and other design elements to attract the millennial age group to PerLora Furniture, titled “New ‘new normal.’”

This campaign has been featured in Media Post. The project’s Creative Director, Damien D’Amico states, “Photography lends itself to fashion and furniture is fashion; moreover, a lifestyle. It’s not enough for furniture to serve a singular purpose anymore.

Couches aren’t just for sitting. Couches are where people film their podcasts, where they take their Zoom calls. They need to make a statement. And so, we developed a campaign that did just that.”

Read the full article below! 

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PerLora New Normal Campaign
PerLora New Normal Campaign
PerLora New Normal Campaign
PerLora New Normal Campaign