Bringing PPG’s Color of the Year 2025, Purple Basil, to life with bold visuals and intentional storytelling. The video travels through 4 themes, Extraterrestrial, Bio-fuse, Artificial, and Earth & Archive.
PMI conceptualized and developed a surrealist fashion film laced with stunning visual effects. Through the use of on location production in a nature conservatory and AI enhanced scenes, this film takes the viewer through a journey of extraterrestrial themes as the Purple Basil color scheme is displayed.
FUN FACTS
This campaign won the following awards at the 2025 America Advertising Federation Pittsburgh awards:
- Judges Award of Excellence
- Gold Addy: Branded Content & Entertainment, Campaign/Cinematography
- Gold Addy: Computer Generated Imagery
- Gold Addy: Sound Design
- Silver Addy: Film, Video & Sound
- Silver Addy: District 2
