PPG Paints Color of the Year Campaigns

PPG

PAINTS

BRAND MARKETING

2026 Color of the Year

Video • Social • Web

At PMI Digital, we love projects that live at the intersection of storytelling and innovation. The “2026 Color of the Year: Secret Safari” campaign was one of those moments. It was a chance to translate a feeling, a color, and an opportunity to push the boundaries.

From inception to post-production, our team fused traditional cinematic craft with AI technology to produce something bold, beautiful, and unmistakably human.

2025 Color of the Year

Video • Social • Web

Bringing PPG’s Color of the Year 2025, Purple Basil, to life with bold visuals and intentional storytelling. The video travels through 4 themes, Extraterrestrial, Bio-fuse, Artificial, and Earth & Archive.

PMI conceptualized and developed a surrealist fashion film laced with stunning visual effects. Through the use of on location production in a nature conservatory and AI enhanced scenes, this film takes the viewer through a journey of extraterrestrial themes as the Purple Basil color scheme is displayed.

2024 Color of the Year

Video • Social • Web

PPG’s 2024 Color of the Year Brand Film is a visual journey that encapsulates the essence of growth, family, and the passage of time. As our hero couple dances through the decades, their surroundings subtly change, reflecting the evolving tastes and trends in design and aesthetics.

At the heart of this visual narrative is PPG’s Color of the Year, Limitless, a warm honey beige hue that symbolizes resilience, adaptability, and the endless possibilities of the future.

2023 Color of the Year

Social • Web • Print

Each year, PPG releases an art forward video campaign showcasing their flagship color, aptly tiled Color of the Year. For 2023 we imagined an Alice in Wonderland-esque vibrant short film following the trials and tribulations of a young CMF designer as she pursues her dreams.