PPG
PAINTS
BRAND MARKETING
2024 Color of the Year
Video • Social • Web
PPG’s 2024 Color of the Year Brand Film is a visual journey that encapsulates the essence of growth, family, and the passage of time. As our hero couple dances through the decades, their surroundings subtly change, reflecting the evolving tastes and trends in design and aesthetics.
At the heart of this visual narrative is PPG’s Color of the Year, Limitless, a warm honey beige hue that symbolizes resilience, adaptability, and the endless possibilities of the future.
2023 Color of the Year
Social • Web • Print
Each year, PPG releases an art forward video campaign showcasing their flagship color, aptly tiled Color of the Year. For 2023 we imagined an Alice in Wonderland-esque vibrant short film following the trials and tribulations of a young CMF designer as she pursues her dreams.
2022 Color of the Year
Social • Web
A suite of stylized fashion vignettes showcasing the color trends of 2022.
Palette of the Year
Social • Web
Behind the scenes with the designers and trendsetters who lead the way at PPG.
Platinum Distributors Conference
Web Interactive
The 2021 Platinum Distributors conference is an entirely virtual, browser-based web experience. A fully interactive 360º event, where participants could “chose their own adventure.” One could navigate through a digital environment, engage with other attendees, participate in the conference and even explore the California coast.
